About Riseson Insurance
Our vision is to create a financially secure future for our local community and our future generations.
Ben Freeman, MBA
Founder & Licensed Insurance Agent, Riseson Insurance
Ben Freeman is the founder and principal licensed insurance agent of Riseson Insurance, a locally rooted independent agency serving the Greater Phoenix area. A lifelong Phoenician, Ben earned both his Bachelor of Science in Marketing and his Master of Business Administration (MBA) from Arizona State University’s W. P. Carey School of Business.
With over nine years of industry experience, Ben has built a career combining strategic business and marketing skills with a genuine commitment to clients. Under his leadership, Riseson Insurance has partnered with more than twenty insurance carriers, placing millions in premium and helping thousands of clients across Scottsdale, Tempe, Chandler and Greater Phoenix Metro area.
Ben is a passionate advocate for making insurance more transparent and personalized. He keeps a close eye on trends in Arizona’s real estate market, insurance regulation, and macroeconomic shifts to anticipate client needs. Outside of work, his personal interests reflect his connection to Arizona — he enjoys hiking iconic local trails (like Tom’s Thumb), playing pickup basketball, and staying active in health and wellness.
Under his stewardship, Riseson Insurance strives to deliver not just policies but trusted advice and long-term relationships. Ben views each client’s interaction as an opportunity to help people protect what matters most — their homes, their vehicles, their families, and their businesses.
Ben holds Property, Casualty, and Life License #17956388 in Arizona and Wisconsin.
Alec Rozelle
Licensed Insurance Agent, Riseson Insurance
Alec Rozelle is a licensed insurance agent with Riseson Insurance, bringing energy, care, and a sharp analytical mindset to every client interaction. He is pursuing a degree in Financial Planning at Arizona State University, combining his academic focus with hands-on experience in the insurance field.
At Riseson, Alec works closely with clients to assess their individual needs and find appropriate coverage for home, auto, and business insurance. His attention to detail and commitment to putting clients first make him a valued member of the agency’s team.
Outside of his work in insurance, Alec enjoys bass fishing across Arizona’s lakes and engages in charitable efforts — notably helping raise more than $30,000 for Kim’s Hope, a local nonprofit.

Alec holds a Property & Casualty license (#21215449) In Arizona.